Woman’s Day – February 2009

Posted: Wed Feb 18, 2009 6:01 pm Post subject: Woman’s Day – February 2009

Woman’s Day – February 2009
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Overview: Woman's Day is a magazine aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. There is currently an Australian version and an American version. The US edition was first published in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly-owned subsidiary, the Stores Publishing Company. The magazine featured articles on crafts, food preparation and cooking, home decoration, needlework, health and childcare, selling for two cents a copy. Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.

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